“Made With Real Ingredients!”

Wow.  The fine folks at Kraft are proud to announce in a recent advertising campaign that their Kraft Salad Dressing is “made with real ingredients.”  Sorta begs the question, what were they using as ingredients before now, and why weren’t they real… and more fundamentally, how weren’t they real?

It also sorta begs the question, why would anyone trust serving their family something made by a company that at one point did not use real ingredients in their products?

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